You can't see it, but I'm hanging my head

This makes me very unhappy.

The White Sox and Blackhawks today will announce a far-reaching marketing partnership in which each club will promote themselves in the other club’s building and within the other club’s media inventory, a rarely heard-of practice for clubs not controlled by the same ownership group. The pact, signed for one year but eyed for a longer term, will begin today at the White Sox’ home opener with a video to be shown at the stadium that will feature Blackhawks RW Patrick Kane and C Jonathan Toews in White Sox hockey jerseys.

Given that the Blackhawks' president used to work for the Cubs, isn't this a bit weird?