You just figured this out?

I found this article posted on another site. Chairman and CEO of Federated Department Stores, Inc., Terry Lundgren, said that Macy's has had a harder time breaking into Chicago than it has in other markets.

Lundgren, who visited Macy's State Street flagship earlier in the day, added that other markets in which the local department store chain's name was changed to Macy's have been "much easier to break into."

Seriously, was this surprising? Did this guy actually think it would be easy?